Buying guides

How to choose a custom patch company: questions to ask

Patch suppliers can look alike online. These are the questions that separate a company you can rely on from one that leaves you guessing.

Shield-shaped embroidered patch on black twill showing a figure above a waterfall, a red diagonal band with two dates, a red hanging loop at the top and a red merrowed border.

To choose a custom patch company, compare how each one handles the parts of a job that can go wrong: a clear written quote with no hidden extras, a proof you approve in writing before production, honest turnaround dates, a straight answer on minimums, the constructions you actually need, and a real person who answers when you call. Price matters, but two quotes are only comparable when they describe the same patch. The questions below help you find out what you are really being offered.

Get your own specification ready first

You cannot compare quotes if every company is quoting a different patch. Before you contact anyone, write down the same specification and send it to each.

  • Artwork, ideally as AI, EPS or PDF. A PNG or a photo of an old patch works to start.
  • Width and height in inches, and where the patch will go.
  • Construction: embroidered, woven, chenille, twill, bullion or sublimated, or ask for a recommendation.
  • Border and backing.
  • Quantity, and whether you want a second quantity priced for comparison.
  • In-hands date and delivery address.

If you are unsure about any of these, our step by step guide to ordering custom patches covers each choice.

Questions about the quote

Does the quote include everything?

Ask what the price covers. Some suppliers show a low patch price, then add digitizing, setup, border upgrades, backing or shipping separately. A useful quote states the size, construction, border, backing, quantity and every charge, so you can see the total. If a line is missing, ask whether it is included or extra.

How is size measured?

Many patch makers price by the average of width and height. Others state width and height. If one company quotes a 3 in patch and another quotes 3 x 3.5 in, those are not the same patch. Our guide on how to measure a patch explains the common methods.

How fast will I get a quote?

A quote should not take weeks. Ours come back in 2 to 3 business days. Any company should be able to give you a clear timeframe for the quote itself.

Questions about proofs and approval

The proof is your protection. Ask whether you will see a proof before production, how long it takes, and whether production waits for your written approval. It should. A company that starts production without your sign-off leaves you with no say if a name is misspelled.

Also ask how revisions work. Fixing the proof so it matches what you asked for should be part of the job. At Patchworks USA, the proof usually comes 1 to 3 business days after we have artwork, and nothing runs until you approve it in writing. Our patch proof checklist shows what a good proof should list.

Satin tackle twill applique patch with layered navy and red twill shapes and a zigzag stitched edge.
Ask whether a company makes the construction you need, such as tackle twill, rather than steering you to whatever it makes most.

Questions about what they make

Some companies make one or two patch types well and recommend those for everything. Ask which constructions they offer and when they would suggest each one. A good supplier will tell you when your design suits woven better than embroidery, or when a photo-based design needs sublimation. We make six constructions: embroidered, woven, chenille, satin tackle twill, hand embroidered bullion and sublimated, with sew-on, iron-on, hook-and-loop and rigid plastic backings. You can see them on the custom patches page.

If you also need lapel pins, challenge coins, lanyards or woven labels for the same program, ask whether the company handles those too. One supplier for related items can simplify approvals and keep branding consistent.

Equally, ask what they do not make. A clear "we don't make that" is more useful than a promise that turns into a substitute. For example, we do not make PVC or leather patches, 3D puff or glow-in-the-dark thread, and we say so.

Questions about turnaround and minimums

Ask for typical production time after proof approval, and whether a rush is possible. Be wary of any company that promises a date before it has seen your design. Turnaround depends on construction, quantity and the factory schedule. Our standard production runs about 3 to 4 weeks after proof approval, with rush around 10 business days when the factory can hold it. See rush custom patches for what affects a rush.

Ask about minimums too. Many custom patch companies set a minimum because setup costs need to be spread across enough pieces. Ours starts from 100 pieces and varies by product. A company that quotes very small quantities may be charging more per piece to cover the setup, so compare the total, not just the headline.

QuestionA good answerA warning sign
What does the quote include?Every charge listed in writingExtras appear after you pay
Will I see a proof?Yes, and production waits for written approvalProduction starts without sign-off
How long will it take?A typical range confirmed on the quoteA firm date before seeing the art
What is the minimum?A clear number for your productVague or changes later
What about reorders?The file stays on recordYou pay for setup again each time
Who do I call?A named person and a phone numberA web form only

Questions about reorders and the long term

A patch program usually lasts years. Ask what happens when you need more. A company that keeps your digitizing on file can repeat the patch without new setup, which saves money and keeps every run consistent. Ours does: reorders skip setup. Ask, too, whether you can get a copy of the final artwork for your records.

Comparing two quotes side by side

Once the quotes are in, put them in one table: size, construction, border, backing, quantity, each charge, production time and shipping. Any line one supplier filled in and another left blank is a question to ask. Check, too, whether each quote is for the same quantity. A quote at a higher quantity will always show a lower price per piece, which can make it look cheaper when the total is actually higher.

Then weigh what is not on the page. How clearly did each company answer your questions? Did anyone point out a detail that would not stitch well at your size, or suggest a better backing for your garment? Small signals like these usually tell you how the rest of the job will go.

Talk to a person before you commit

Before placing an order, call or email with one real question about your design. How the company answers tells you a lot. Does someone reply clearly and quickly? Do they ask the right questions about placement and backing? Do they explain trade-offs, or simply say yes to everything? You can send your design for a quote and judge the answer for yourself.

Frequently asked questions

Only if every quote describes the same patch: same size, construction, border, backing and quantity, with all charges shown. A low price that leaves out digitizing or shipping can end up costing more.
No. Minimums are normal for custom patches because setup work has to be spread across enough pieces. What matters is that the minimum is clear and stated on the quote.
Look at photos of finished work, ask for a proof before production, and check whether the company explains detail limits honestly. A supplier that suggests changes to make small text readable is looking after the finished patch.
Usually the written quote and your written proof approval together set out what will be made. Keep both. They are your record of size, colours, quantity and price.
Yes. Upload your logo to our free Patch Studio to try sizes, colours and constructions, then use that as the basis for your quote request.

Keep reading

More guides on patches, pins, coins and lanyards. All guides

Shield-shaped embroidered patch on black twill showing a figure above a waterfall, a red diagonal band with two dates, a red hanging loop at the top and a red merrowed border.
Buying guides

How to order custom patches, step by step

The full custom patch ordering process, from first spec to delivery, with a timeline to plan around.

Shield-shaped satin tackle twill patch with layered navy, white and red twill pieces and a red and white zigzag stitched edge, on grey fabric.
Buying guides

How much do custom patches cost? What actually drives the price

The factors that set the price of custom patches, and how to get a quote you can compare fairly.

A grid of six embroidered patches in different shapes and colourways, showing a range of finished artwork on fabric.
Buying guides

How to approve a patch proof: a checklist before production

The patch proof is the last point where changes are free and easy. Here is what to check line by line before you approve it in writing.

Ready to price your job?

Send the artwork, size, quantity, colours, backing and your in-hands date. We price it with the factories that make it and send one quote within two or three business days.